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Android Application Design and Monetization Strategy
Doležel, Filip ; Horák, Jiří (referee) ; Luhan, Jan (advisor)
The bachelor's thesis deals with the design of a mobile application for the Android platform. It assesses the implementation tools designed for this development, then contains design of implementation and testing which is an integral part of the application development process. The next section is dedicated to an elaborated analysis of possible ways of monetization of an Android application and selection of a suitable monetization strategy for the developed application. It also includes an example of a typical user of the application according to analysis.
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Proposal for Business Model of New Company
Štěpánek, Pavel ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the issue of a proposal for the development of the business model of the start-up company with the aim to create an online literary service. In the diploma thesis, theoretical starting points of necessary areas for the successful elaboration of the theme will be defined. In the analytical part, attention will be paid to the individual areas of the business model and related areas including delimitation and verification of the idea of the service. Based on the carried out analyses and research, the proposal part will elaborate the proposal for the development of the business model of the start-up company including an evaluation of strengths and weaknesses of the proposal for the development of the model and recommended steps for the subsequent elaboration.
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The price of our privacy - Ethical reflection of gathering and monetization of personal data of social media users
Pošmurná, Lucie ; Štica, Petr (advisor) ; Fošum, Jan (referee)
Social media are inseparable part of our lives and one of main means of communication for individuals as well as companies. According to data of the Czech Statistical Office published at the end of 2021, overall majority of citizens above the age sixteen is using social media. Along with the increasing popularity of social media, the light is also shed on the accompanying risks. Excessive gathering of users' personal data poses one of main risks. The fact that they are provided voluntarily does not entitle companies to use them arbitrarily. As an example we can point out problematic decisions of Meta Platforms, Inc., which have been released by former employee Frances Haugen. Published materials prove that management of the company was aware of negative impacts of Facebook on its users (spread of disinformation, mental health deterioration of teenagers). However, they chose not to adopt any measures, which could cause reduction of profits. The goal of this thesis is to carry out ethical reflection of collection and usage of Facebook users' personal data. I will focus particularly on the ethical aspects of data monetization, i.e. an ethical tension between legitimate claim of the company to profit and possible misuse of the platform to influence the opinions of its users, which could have actual...
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Hodnocení ekonomických ukazatelů výroby mléka
Novotný, Pavel
Bachelor thesis is focused on the topic evaluation of factors affecting the economy of milk production. The basis is based on the description of breeds suitable for milk production. The second part deals with the monetization of milk – parameters for the classification of milk into a quality group, development of milk prices. A part of the work is a description of parameters affecting the cost of milk production, including measures to reduce these costs.
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Proposal for Business Model of New Company
Štěpánek, Pavel ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the issue of a proposal for the development of the business model of the start-up company with the aim to create an online literary service. In the diploma thesis, theoretical starting points of necessary areas for the successful elaboration of the theme will be defined. In the analytical part, attention will be paid to the individual areas of the business model and related areas including delimitation and verification of the idea of the service. Based on the carried out analyses and research, the proposal part will elaborate the proposal for the development of the business model of the start-up company including an evaluation of strengths and weaknesses of the proposal for the development of the model and recommended steps for the subsequent elaboration.
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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Android Application Design and Monetization Strategy
Doležel, Filip ; Horák, Jiří (referee) ; Luhan, Jan (advisor)
The bachelor's thesis deals with the design of a mobile application for the Android platform. It assesses the implementation tools designed for this development, then contains design of implementation and testing which is an integral part of the application development process. The next section is dedicated to an elaborated analysis of possible ways of monetization of an Android application and selection of a suitable monetization strategy for the developed application. It also includes an example of a typical user of the application according to analysis.
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The Phenomenon of Podcasting and its use in marketing communication in the Czech Republic
Cypriánová, Barbora ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis focuses on the use of Czech podcasts for marketing communication. Firstly, it introduces the phenomenon of podcasting and its evolution both in the world and in the Czech Republic. It also describes different characteristics of podcasting that can mean certain benefits or disadvantages for instance when incorporating commercial communication. Incorporating commercial communication is also the main focus of the following part of the thesis where podcast monetization is discussed. The main topic of the research is the amount of commercial partnerships or the podcaster's own product promotions in Czech podcasts, as well as the way they are carried out. For further context, the thesis also presents other ways of monetization used by Czech podcasters. The research was conducted with the use of content analysis of selected podcasts.
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The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators
Sedláček, Jakub ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be a technologically determined next step in the evolution of the TV personality, whose celebrity is mainly structured around the concepts of familiarity and intimacy. What follows is a discussion of participatory culture, monetization and doing YouTube as a job, with emphasis on the effects these developments had on the rise of the YouTube celebrity and online content & culture in general. The thesis is concluded by an experimental study conducted using quantitative research methods on a sample of over 5,000 Czech teenagers by analyzing their Facebook page-likes. The results suggest that YouTubers really are more important to teenagers than traditional celebrities.
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